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恭喜成龙受颁“奥斯卡终身成就奖”&#65281;Duang&#65281;
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            <h2>恭喜成龙受颁“奥斯卡终身成就奖”&#65281;Duang&#65281;</h2>
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          <div class="article-author"> <a href="/girish/contents/137/950.html" class="column-link"># 社会热点</a> <span class="article-time" style="margin-left: 0px;"><i class="iconfont icon-shijian"></i> 2017-06-15 18:55</span> <span class="article-time">来源： <a href="/girish/contents/137/950.html"></a></span> </div>
           
          
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             <p><img class="alignnone size-full wp-image-329" src="/girish/upload/images/2017/6/15185538302.jpg" alt="timg" width="1920" height="1200"/></p><p>美国时间9月1日早上，美国电影艺术与科学学院声明称，中国香港著名演员、功夫大师成龙将受颁奥斯卡终身成就奖。除了成龙之外，今年的终身成就奖得奖人还包括电影剪辑Anne Coates、选角导演Lynn Stalmaster及纪录片制作人Frederick Wiseman。</p><p>恭喜华人演员成龙！这真的是可值纪念的一刻，Duang！</p><p>成龙出生于1954年，今年已62岁。他于1960年代以七小福童星出道，曾演出超过150部电影。由于是动作片演员定位，很多片子的拍摄对他来说都可谓“出生入死”。</p><p>由于早前有动作巨星李小龙在美国电影界的成功，所以电影制作方一开始试图就想把成龙包装定位于第二个“李小龙”。</p><p>1976年，导演罗维刻意要把成龙塑造成李小龙第二，以成龙为主角拍了《新精武门》。不但通过剧情把成龙塑造成李小龙的接班人，还让《精武门》的女主角苗可秀在影片中深情地望着成龙说：“啊， 在他身上发现了一种奇异的光彩，这光彩只有在师兄(指《精武门》中的李小龙)身上才看得到，他一定能成为第二个师兄，他一定能替代他！”《新精武门》是一部相当失败的电影，任何模仿都只能是拙劣的。</p><p>但是，成龙很快体现出了他有别于单纯武打演员或李小龙的个性与天份。1978年，成龙演出《蛇形刁手》，就此开创了“功夫喜剧”先河，无法模仿的喜剧、特技、亲和力成了成龙的招牌。同年的《醉拳》沿用《蛇形刁手》的模式，加入更多喜剧元素，以反传统的手法塑造了淘气黄飞鸿的形象。多年以后成龙总结说：“如果没有李小龙，人们也不会知道成龙，但 从来就没有想过要当第二个李小龙， 只想当第一个成龙。”</p><p>他在1980年代开始进军好莱坞，但在那里1980年推出的首部电影《杀手壕》票房失利，直至1996年才以《红番区》打入国际市场。三年后，成龙凭借《尖峰时刻》，据说是“打破美国多个票房纪录”。</p><p>不过呢，成龙的系列电影从1990年代中期起，在亚洲特别是中国市场这边，其口碑、影响力甚至票房就并没有出色表现。</p><p>有媒体回顾，</p><blockquote><p>1999年，成龙第三次进军好莱坞，自己动武，克里斯.塔克耍嘴，《尖峰时刻》一举攻克美国。其后的《上海正午》(2000)请来了白人明星欧文.威尔逊，继续美国式搞笑加东方拳脚，巩固了好莱坞市场。成龙由此真正成为全球化的巨星。不过，在好莱坞告捷的同时，成龙一直在流失亚洲观众，他们认为成龙屈从于美国电影模式，迷失了自己。其后的《尖峰时刻2》(2001)、《上海正午2》(2003)，在美国成绩尚可，但在东方口碑不佳。《燕尾服》(2002)让成龙遭遇滑铁卢，全球票房不高。到不中不西的港产英语片《飞龙再生》(2003)和不伦不类的《八十天环游世界》(2004)，局面已是不可收拾，两面都不讨好。</p></blockquote><p>但是，成龙大哥可以在内地市场做广告呀。尽管成龙年岁增长，打不太动了，但成龙团队靠着广告应该在中国捞金不少。</p><p>但这两年网上流传的段子称，成龙有个“广告魔咒”：</p><blockquote><p>代言小霸王，小霸王倒闭了；代言爱多VCD，爱多老总坐牢了；代言汾湟可乐，汾湟可乐没了；代言开迪汽车，全国才卖九百多辆；代言霸王洗发水，被查出霸王致癌了。担任中国禁毒形象大使，儿子吸毒了。然后，首度进军房地产，代言泰禾院子系，结果泰禾北京院子前几日着火了……！成龙大哥果然是大哥级的代言人，代言什么倒什么。</p></blockquote><p>当然这只是个段子。或许它可以解释两个事儿：</p><p>一，成龙的经纪团队在对成龙营销形象的包装定位上不咋地，总是选错甲方。要么就是只图捞金，谁给钱多就给谁打广告，要么就是能力不行，把代言方向与定位搞乱七八糟，到头来其实是毁了“大哥”的形象。</p><p>二，中国的快消品牌淘汰率太高，风云变幻，这非成龙所能决定。格力集团董事长董明珠在接受采访时表示，&quot; 原来成龙代言格力，但哪个企业给他代言都死掉了。格力也给他代言了两年，但格力没死。有些企业追究成龙，说他代言把企业代死了。但企业的生死不是看成龙代言与否，应该看企业自身的实力。&quot;</p><p>当然，成龙式广告被流传最广的还是那支后来被恶搞的洗发水广告“Duang”……一度成为2015年春季的流行热词。</p><p>哈哈，这些都是饭余谈资。正经地，成龙将作为一个伟大的功夫巨星而被记录在电影史上。</p><p>再一次，恭喜成龙荣获奥斯卡终身成就奖。 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><p>&nbsp; &nbsp; &nbsp; &nbsp;代言小霸王，小霸王倒闭了；代言爱多VCD，爱多老总坐牢了；代言汾湟可乐，汾湟可乐没了；代言开迪汽车，全国才卖九百多辆；代言霸王洗发水，被查出霸王致癌了。担任中国禁毒形象大使，儿子吸毒了。然后，首度进军房地产，代言泰禾院子系，结果泰禾北京院子前几日着火了……！成龙大哥果然是大哥级的代言人，代言什么倒什么。<br/></p><p>
 			
								
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